Google recently updated its analytics platform and many old analytics users are confused, should they switch to google analytics 4? Now Google offers two analytics interfaces one is Universal analytics and another one is Google analytics 4. So if you create a Google Analytics account for your website then now you will get a Google analytics 4 interface. Which is quite good for beginners but not for pro analytics users. In that case, you have to switch account to Google Analytics Universal.
What is Google analytics 4?
According to google “Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Universal Analytics properties only support websites. On October 14, 2020, Google Analytics 4 properties replaced Universal Analytics as the default property type.” Read more about Google analytics 4 property..
Difference Between GA4 and Universal Analytics
|Google Analytics 4||Universal Analytics|
|Can be used for both website and App||Only for Website analytics Report|
|Easy and minimal Interface||Universal analytics interface is more detailed|
|GA4 used the event-based model to track data||GA3 used the session-based model to track data|
|GA4 is not ready for e-commerce tracking||GA3 has e-commerce data tracking capability|
Should you switch to google analytics 4?
Probably No, On paper Google analytics 4 is better than google analytics universal. I use both analytics sets and like the old google analytics most. I am used to google analytics universal and using it for more than 4 years and suddenly, I see GA4 and try to use it but I was stuck. Soon I switch to Google analytics universal. GA4 may be more user-friendly than GA3/ universal Analytics but I like the old one. If you have a website and an App also start using Google analytics just right now then start with GA4. I am not saying anything bad or good. Both are the same almost. Difference the interface only and add some new features to GA4 that’s it. You can also try both ones and choose which one is good for you. If you are a complete beginner then read the article to create and add google analytics to WordPress. As an expert and user of Google analytics, I think GA3 is more still the best for website analytics.